VIACOM, TIMES SQUARE
New York City
Capturing the essence of Viacom’s creative vitality, Novo Arts completed this innovative art program for their 31st floor in New York City.
Few corporations have the visionary culture of a global media giant as Viacom. Designed by Gensler, complete with a café, meeting rooms and media spaces including stadium bleachers facing a floor to ceiling view of the city where employees and clients can gather – this floor is a place for collaboration, training, and selling of exciting new concepts.
Novo Arts embraced the challenge of taking visitors on an experiential journey through an Artscape of surrealistic and futuristic works with 3D installations that play with scale and space. The creative spirit of Viacom is infused throughout the floor with imaginative artworks including the fairytale book installation and our unique 3D dynamic walls that feature cars, copper figures, and woven wood.