Marlaina Deppe
Novo
Arts was founded in 1975 by Marlaina Deppe in response to her life
long goal of making art accessible to every client. Marlaina’s
ambition was inspired by her career as an art curator and exhibiting
painter, as well as her education at New York University, School of
Visual Arts, Pratt Institute, and Parsons School of Design. In keeping
with Marlaina’s original vision. Novo Arts’ mission has
been to communicate the value of art for any environment. Throughout
the 1970s and 80s, Novo Arts procured fine art for clients looking
to build collections of established and emerging artists from traditional
art market sources, such as galleries and auction houses. By the late
1980s, Novo Arts recognized a growing interest to acquire fine art
by corporate clients whose budgets constraints denied them the possibility
of accumulating art collections. In response, Novo Arts introduced
the Studio Program - a group of artists collaboratively working under
art direction to create artworks. The progressive idea was embraced
by the corporate community as it allowed for customized, original
art to be obtainable for a fraction of its comparative value on the
traditional art market. Since art was customized for each client,
it allowed the art to correlate more directly to each client’s
values and business goals. In the 1990s, Novo Arts recognized a growing
need for corporate clients: redistribution of their existing art.
The company viewed this as an excellent opportunity to extend its
services
Novo Arts Showroom
into
the non-profit community and established the Give Your Art Foundation.
The Foundation redistributes clients’art by donating it to shelters,
hospices, and other similar institutions, providing a mutually rewarding
exchange between corporations and non-profit organizations. As the
digital era evolved, Novo Arts undertook another creative expansion
in the mid-90s, by creating an extensive digital archive of its original
images. The art image bank enables the company to offer its unique
imagery for reproduction in various mediums, extending the benefits
of the Studio Program. In addition, Novo Arts introduced its Living
Walls program, to bring digital and light images into spaces as ephemeral
artworks. Throughout its history, Novo Arts’ philosophy of “art
for everyone”inspired it to remain flexible and inventive in
response to clients’ evolving interests. Whether developing corporate,
private, or philanthropic art programs, Novo Arts has a successful
history of creating artistic and inspiring environments.
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